1) Your website does not need to be making money and that shouldn’t be the focus
Most experienced buyers are looking for value, not current revenue. They are looking for a website with potential; a good base to start from to expand their own vision. If you have a website that has good design or a good concept or a good script or a good name, buyers will imagine the potential and pay accordingly. Earning potential (which is different to every person) is much more important to most buyers than whether the site is currently earning $23/month from adsense or not.
Obviously it matters, it’s just not the only factor as amateur buyers tend to believe.
2) Highlight the strengths
When describing your website, put emphasis in the areas where it is strong even it is something you personally don’t value that much. For example, some people care more about Pagerank, others care about domain age; some care more about direct traffic or search engine traffic etc. Certain buyers value certain things and make decisions based on those, so make sure to highlight the strengths.
3) Don’t be a salesman
Don’t use words like “Wow” or “Great deal” or “I could have turned this into a multi-billion dollar business but I have too many other more important projects on my plate so it’s your lucky day”. This is by far the biggest indicator that your site is worthless.
In general, people like to discover the value of something themselves. Being told something is great only makes it less great.
4) Do some research to see what your website is worth
A great way to get some ballpark numbers, is to search already ended auctions on Flippa that are similar to your website. This should give you a good idea as to what people are willing to pay. There are many other factors that determine the worth of a website, but ultimately the number will be subjective and should reflect what you are comfortable selling it for.
On a related note, don’t ‘explain’ why your website is worth what you’re asking. People will bid what they think it’s worth, not what you tell them to think it’s worth.
5) Set a 7-14 day auction time maximum
People like to get hyped about things. They find a website they want to buy and have all kinds of ideas about what they are going to do with it and how they are going to change the world….And then they see you listed it as a 30 day auction…2 weeks later the excitement has died down and they are no longer interested. You just a bidder.
You might be thinking that 30 days gets you more exposure, but in that case why not list it for 60 days? People will always wait till the last minute to bid anyway, and most buyers I talked to check Flippa at least a few times a week.
6) Post as much proof/data as possible
This one is pretty simple but sometimes I see sites that I’d otherwise be interested in that don’t have this information posted. Verified Google Analytics is best for traffic but any stats screenshots will do. Also if you are claiming revenue, expenses etc try to find some screenshots to back it up. The more (relevant) proof you post the more legitimate it makes you look.
7) Be responsive to potential buyers’ questions
So you have a great website to sell, a good description, all your stats posted and you got the buyer’s interest. Now don’t drop the ball by not responding or taking too long to respond to questions. It shows you are not taking the sale seriously.
I think it is generally best to answer questions within 24 hours, preferably sooner. But not too soon as that will make you look desperate.
That’s all for now. Hope these were helpful to you!