More people will access websites directly

Since the popularity of search engines has gotten bigger and bigger, it has long been thought that this would devalue domain names since people would mainly use search to get to websites – both discovering new websites and accessing known ones. Clearly, that hasn’t been the case so far. However I would like to take it one step further. I think that now more than ever – with all the ‘noise’ – people are specifically typing in domain names more and more. By noise I mean all the ads and redirects and all the distractions. So if you end up using search you might get lost along the way to an ad, a redirect, an inaccurate link, a different website or a pop-up video or just another website that wasn’t your intended destination.

When the web was smaller, people welcomed distraction as we were always interested in new things. However the web has gotten so big now that I think many people want less noise. And the best way to get to where you want to go without noise is by typing in the domain name directly (and with URL auto-fill in most new browsers, you rarely have to type in the full name anyway).

This has definitely become the case for me.

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