Register a .XXX to protect your brand?

register a .XXX to protect your brand

I got this advertisement yesterday (the day .XXX registrations opened to the public) in an email from GoDaddy. I’m aware that many schools and companies are spending insane amounts of money registering .XXX names “defensively”. I wonder how much of this the ICM knew in advance, or if it’s all just a big bonus for them. Either way, seems a bit low to use it as a selling point even if they know that’s why most (?) people are registering them.

As a side note, if you have a company called ‘acme cleaners’ that isn’t famous like Google or Microsoft, who exactly is going to buy acmecleaners.xxx and what exactly will they do with it? I think it applies only to really major brands & even then it is an easy lawsuit to get the website taken down (granted, for them, it’s easier to register the domain than have to even worry about filing a lawsuit). I don’t see how this is necessary or worth it for most brands/companies.

This entry was posted in .xxx domains, domains. Bookmark the permalink.

One Response to Register a .XXX to protect your brand?

  1. RyanB says:

    Yeah this whole thing is pretty odd. I’m also wondering why it says schools paid up to 12k for various domain names — how many variations do they need to register?

Leave a Reply to RyanB Cancel reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>